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Are You Doing Your FareShare?
A
Redditch company, multi-temperature
supply chain specialist Oakland
International limited, is hoping to
persuade more Midlands businesses to
'get involved' with national charity
FareShare, which organises and
coordinates the redistribution of
quality surplus food products from
the food industry to local
organisations working with
vulnerable people and the homeless
within our communities.

Oakland's
longstanding policy of community
integration has seen the company's
efforts acknowledged, winning the
prestigious IGD (Institute of Food
Distribution) Nestle Award for
Social Commitment in 2004, the FDF
(Food and Drink Federation) Small
Business Award for Social Commitment
in 2005 and the Chamber of Commerce
Herefordshire and Worcestershire's
Business of the Year Award 2006.
Speaking about the
need to find low cost and safe
routes for the disposable of surplus
stock, Oakland's Managing Director,
Dean Attwell, said: "FareShare is a
win win situation. By providing
FareShare with surplus and short
coded food products, not only do
food companies save money on
disposal costs, but they also help
support the community and the
environment. By utilising and
distributing surplus food stock in
this way, food that would otherwise
end up as landfill, instead has a
positive impact."
Over the last year
Oakland has been working to promote
the charity to their customers via
face-to-face talks, emails and
distributing FareShare leaflets.
Dean was also a key speaker at the
charity's official FareShare
Birmingham depot launch in January.
Said Dean: "Our
customers who have signed up to
FareShare, have confidence in the
scheme as it provides both brand
security and full traceability,
ensuring all donated food is logged
and customers notified once goods
are dispatched."
Tony Lowe, Chief
Executive of FareShare says: "We are
delighted to be working with Oakland
International and their support has
proven very beneficial. The surplus
food we receive from them is of very
high quality and they are
making a huge
additional nutritional input by
choosing to make their surplus
product available in this way to
hundreds of vulnerable people in and
around Birmingham."
email:
sales@oakland-international.com
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