eSPOSURE Amazon success for local firm
Designed specifically for shopping websites, eSPOSURE has helped secure big business with Amazon for local Kidderminster based firm, T H Baker, the jewellers.
Designed expressly for running and managing all kinds of shopping websites, eSPOSURE is a search engine proactive website product that allows companies ease with which to create and maintain sophisticated online shopping and eCommerce websites. Where eSPOSURE is different is that it makes it easy for both visitors and administrators to navigate being specifically created to encompass the important elements of search engine optimisation (SEO), ensuring companies achieve high rankings on listings such as Google and other well-known search engines.
Product visionary, Simon Collingridge, commenting on the product’s success said: “We have worked with T H Baker over the last eighteen months developing their online shopping facility, changing and expanding their site to meet the needs of their ever expanding online shopping business.
“By mid 2007 eSPOSURE had helped secure T H Bakers the largest watch sales website within the UK. It now ranks 4th on Google for the word ‘watches’, with Amazon taking a number of their products onto their own site, which then helped secure substantial sales over the 2007 Christmas and New Year sales period.”
Since its product launch in 2005, eSPOSURE has proved immensely popular and a great eCommerce product success. Continual development and enhancement of its capabilities saw the company launch a new platform in 2007 with enhanced optimisation for web search engines, all straight from the box.
T H Bakers has eleven high street braches including Kidderminster’s Weavers Wharf and Stourbridge High Street. Commenting, T H Baker director, Andrew Higgs, said: “We are absolutely delighted with the product. Over the Christmas period we far exceeded our predicted trade targets with interest continuing to grow. In March 2007 we set a very ambitious target for Christmas and we were all absolutely thrilled when we not only achieved it but doubled it.”
Targeting and filling a gap in the market, eSPOSURE is the only product of its kind designed with built-in SEO. Unlike other similar products, eSPOSURE addresses all three areas of visitor, administrator and search engine. “Others in the marketplace only address two elements.” said Simon, “We are constantly amazed at how unhelpful many shopping websites are when it comes to getting found on the search engines, which is why we developed eSPOSURE.
“As we move through 2008 eSPOSURE's sales show no sign of slowing instead momentum is continuing to grow.”